This statistic illustrates where shoppers ended their 'path to purchase' in the United Kingdom on purchases made between November 2015 and January 2016. The results are split by those who started their path to purchase online and in-store. Of respondents, 54 percent made the purchase in an online store (46 percent had started the path to purchase online and 8 percent started in-store).
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Where did your path to purchase end? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/
KPMG. "Where did your path to purchase end?." Chart. February 4, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/
KPMG. (2016). Where did your path to purchase end?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/
KPMG. "Where Did Your Path to Purchase End?." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/
KPMG, Where did your path to purchase end? Statista, https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/ (last visited December 21, 2024)
Where did your path to purchase end? [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514948/omnichannel-purchase-path-end-united-kingdom-uk/
