This statistic illustrates where shoppers started their 'purchase journey' in the United Kingdom on purchases made between November 2015 and January 2016. Of respondents, 54 percent started their path to purchase online on the store's website. A further 12 percent looked online on another website or competitors website first.
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (February 4, 2016). Where did your path to purchase start? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/
KPMG. "Where did your path to purchase start?." Chart. February 4, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/
KPMG. (2016). Where did your path to purchase start?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/
KPMG. "Where Did Your Path to Purchase Start?." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/
KPMG, Where did your path to purchase start? Statista, https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/ (last visited December 21, 2024)
Where did your path to purchase start? [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514943/omnichannel-purchase-path-start-united-kingdom-uk/
