This statistic shows the share of global consumers willing to try grocery shopping online and store pickup services in 2014, by region. Some 57 percent of North American consumers indicated that they are willing to use a virtual supermarket compared to 48 percent of European consumers.
Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region
* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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Nielsen. (April 1, 2015). Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/
Nielsen. "Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region." Chart. April 1, 2015. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/
Nielsen. (2015). Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/
Nielsen. "Share of Consumers Willing to Try Grocery Shopping Online and Store Pickup Services Worldwide in 2014, by Region." Statista, Statista Inc., 1 Apr 2015, https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/
Nielsen, Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region Statista, https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/ (last visited December 05, 2024)
Share of consumers willing to try grocery shopping online and store pickup services worldwide in 2014, by region [Graph], Nielsen, April 1, 2015. [Online]. Available: https://www.statista.com/statistics/514274/share-of-global-consumers-willing-to-try-grocery-shopping-online-and-use-store-pickup-services/
