This statistic shows the frequency of seeing static advertising on e-book readers in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, only 7 percent of the UK citizens saw static ads on e-books at least once a week. 2 percent of respondents reported to see static ads every day when using an e-book reader, while 3 percent saw static ads less often than once a month.
Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016
* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001. ** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016. in 2016, the survey moved to a 6-monthly reporting cycle.
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MediaTel. (March 27, 2017). Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/
MediaTel. "Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016." Chart. March 27, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/
MediaTel. (2017). Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/
MediaTel. "Frequency of Seeing Static Advertising on E-book Readers in The United Kingdom (Uk) from 2015 to 2016." Statista, Statista Inc., 27 Mar 2017, https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/
MediaTel, Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016 Statista, https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/ (last visited December 23, 2024)
Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016 [Graph], MediaTel, March 27, 2017. [Online]. Available: https://www.statista.com/statistics/514176/static-advertising-e-book-reader-frequency-uk/
