This statistic shows the frequency of seeing video advertising on desktop computers in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 28 percent of the UK citizens saw ads on their desktop computers at least once a week. 8 percent of respondents reported to see video ads every day when using a desktop computer, and 14 percent saw video ads most days.
Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016
Characteristic
Every day
Most days
Once a week
Once a month
Less often
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001. ** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016. in 2016, the survey moved to a 6-monthly reporting cycle.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaTel. (March 27, 2017). Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/
MediaTel. "Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016." Chart. March 27, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/
MediaTel. (2017). Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/
MediaTel. "Frequency of Seeing Video Advertising on Desktop Computers in The United Kingdom (Uk) from 2015 to 2016." Statista, Statista Inc., 27 Mar 2017, https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/
MediaTel, Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016 Statista, https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/ (last visited August 24, 2024)
Frequency of seeing video advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016 [Graph], MediaTel, March 27, 2017. [Online]. Available: https://www.statista.com/statistics/514125/video-advertising-computer-frequency-uk/