This statistic shows the penetration of Netflix subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5 percent increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5 percent growth), and Youview, BT and Talk Talk (33 percent; 3 percent growth).
Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform
* 2015 W1 = 2,003, 2016 H1 = 2,000. ** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016. in 2016, the survey moved to a 6-monthly reporting cycle.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaTel. (September 30, 2016). Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/
MediaTel. "Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform." Chart. September 30, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/
MediaTel. (2016). Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/
MediaTel. "Penetration of Netflix Subscription Streaming Service in The United Kingdom (Uk) from 2015 to 2016, by Tv Platform." Statista, Statista Inc., 30 Sep 2016, https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/
MediaTel, Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform Statista, https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/ (last visited December 22, 2024)
Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform [Graph], MediaTel, September 30, 2016. [Online]. Available: https://www.statista.com/statistics/514073/netflix-usage-by-platform-uk/