This statistic presents consumers' motivations for purchasing items on Black Friday in the United Kingdom according to a survey conducted in 2015. Of respondents, 72 percent were influenced by price and 28 percent were motivated to buy as early Christmas shopping.
Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015
* The source does not provide the original wording of the question posed during the survey. ** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. "Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015." Chart. February 4, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. (2016). Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. "Leading Motivating Factors for Purchasing on Black Friday in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG, Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/ (last visited November 21, 2024)
Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
