This statistic presents the results of a survey among U.S. Millennial consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 72 percent of U.S. Millennials indicated that they consider the attribute 'whole grain' as a very or somewhat important driver for food and beverage purchase decisions.
U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type*
* Factors rated as very or somewhat important. The original question was posed as follows:“When thinking about all of your food and beverage purchases, how important are each of the following to you?”
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Harris Interactive. (June 10, 2014). U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type*." Chart. June 10, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. (2014). U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. Millennials' Importance of Factors When Purchasing Foods and Beverages in 2014, by Type*." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive, U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type* Statista, https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/ (last visited December 19, 2024)
U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type* [Graph], Harris Interactive, June 10, 2014. [Online]. Available: https://www.statista.com/statistics/514026/us-millennials-rating-of-factors-when-buying-foods-and-beverages-by-type/
