Digital Market Outlook: UK eServices usage penetration 2020

The graph illustrates the penetration rate in the eServices market in the United Kingdom in 2014 and 2015, and provides a forecast thereof until 2020. Penetration in the UK is expected to grow from 83.9 percent in 2015 to 96.5 percent in 2020. An overview of all Digital Markets can be found here.
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eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020

Characteristic	User penetration rate
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Release date

July 2015

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Estimate.

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes online travel bookings (package holidays, hotels and vacation rentals), mobility tickets for services such as flights, long-distance bus tickets, train travel and car rentals as well as event tickets (sport events, music events and cinema tickets). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (Smartphones or Tablets).

The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no Business-to-Business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites. Further information on methodology can be found here.

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