Washing machine market share in India 2021, by type
The consumer durables market in India is divided into rural and urban sectors. The market possesses tremendous growth potential and has attracted investors from all over the world. The market size of washing machines across the south Asian country was over 160 billion Indian rupees in 2021.
White goods essentials
Home appliances such as air conditioners, washing machines and refrigerators have untapped potential for expansion and penetration into the Indian market. The revenue generation in the industry was estimated to reach 46 billion U.S. dollars in 2020. Air conditioners had a penetration rate of less than five percent in 2018 as opposed to washing machines, which had already crossed the ten percent mark in 2016. The demand for air-conditioners has been on the rise caused by the scorching heat during summers where temperatures have broken many records in the last two years.
Road ahead
Social media has dominated the advertising spend for the sector. Air conditioners were also advertised in the IPL. Electrification of rural areas combined with the fast-growing online shopping industry, the consumer durables market is expected to grow at a compound annual rate of almost ten percent till 2022.
White goods essentials
Home appliances such as air conditioners, washing machines and refrigerators have untapped potential for expansion and penetration into the Indian market. The revenue generation in the industry was estimated to reach 46 billion U.S. dollars in 2020. Air conditioners had a penetration rate of less than five percent in 2018 as opposed to washing machines, which had already crossed the ten percent mark in 2016. The demand for air-conditioners has been on the rise caused by the scorching heat during summers where temperatures have broken many records in the last two years.
Road ahead
Social media has dominated the advertising spend for the sector. Air conditioners were also advertised in the IPL. Electrification of rural areas combined with the fast-growing online shopping industry, the consumer durables market is expected to grow at a compound annual rate of almost ten percent till 2022.
