Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016

Published by Statista Research Department, Feb 11, 2016
The statistic displays the most frequent activities carried out during TV ad breaks in the United Kingdom (UK) in 2016. According to IAB UK, respondents were most likely to go online via a connected device during an ad break, followed by talking to someone in the room.

Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016

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Release date

February 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

1,050 respondents

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