This statistic shows the penetration of audio ads viewed on smartphones by UK internet users in end 2014 and early 2015. As of the most recent survey wave, 15 percent of respondents reported to see audio ads most days when using their smartphone.
Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015
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MediaTel. (October 31, 2015). Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. "Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015." Chart. October 31, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. (2015). Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. "Share of Users That Report Hearing Audio Advertisements on Their Smartphones Every or Most Days in The United Kingdom (Uk) from 2014 to 2015." Statista, Statista Inc., 31 Oct 2015, https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel, Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 Statista, https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/ (last visited December 23, 2024)
Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 [Graph], MediaTel, October 31, 2015. [Online]. Available: https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/