This statistic shows the penetration of audio ads viewed on smartphones by UK internet users in end 2014 and early 2015. As of the most recent survey wave, 15 percent of respondents reported to see audio ads most days when using their smartphone.
Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015
Characteristic
Share of respondents
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MediaTel. (October 31, 2015). Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. "Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015." Chart. October 31, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. (2015). Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel. "Share of Users That Report Hearing Audio Advertisements on Their Smartphones Every or Most Days in The United Kingdom (Uk) from 2014 to 2015." Statista, Statista Inc., 31 Oct 2015, https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
MediaTel, Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 Statista, https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/ (last visited July 22, 2024)
Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015 [Graph], MediaTel, October 31, 2015. [Online]. Available: https://www.statista.com/statistics/513162/smartphone-advertising-audio-ads-uk/
