U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2019

Published by
T. Ozbun,
Jan 27, 2022
This statistic shows the share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019. In 2019, 18 percent of Baby Boomer respondents said that they had ordered groceries online.

Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019*

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Release date

June 2019

Region

United States

Survey time period

2015 to 2019

Number of respondents

1,786 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2019 survey. Data for previous years were conducted among equally large samples.

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Topics

U.S. Baby Boomers: grocery shopping behaviorOnline grocery shopping in the United StatesFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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