U.S. shoppers who have used an online channel for groceries by generation 2018

Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*

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Release date

June 2018

Region

United States

Survey time period

February 4 to 16, 2018

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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