In spring 2019, magazines reached 33 percent of Canadians between the ages of 18 and 24 years every week, compared to 37 percent in the previous year. Whilst magazine penetration has generally declined among adults aged 34 or below, it has fluctuated annually among those aged over 55, with 2016 seeing reach of 67 percent, ten percent higher than in 2014.
Weekly reach of magazines in Canada from 2014 to 2019, by age group
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IAB Canada. (January 14, 2020). Weekly reach of magazines in Canada from 2014 to 2019, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. "Weekly reach of magazines in Canada from 2014 to 2019, by age group." Chart. January 14, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. (2020). Weekly reach of magazines in Canada from 2014 to 2019, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. "Weekly Reach of Magazines in Canada from 2014 to 2019, by Age Group." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada, Weekly reach of magazines in Canada from 2014 to 2019, by age group Statista, https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/ (last visited November 21, 2024)
Weekly reach of magazines in Canada from 2014 to 2019, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/512494/magazines-reach-in-canada-by-age/