In spring 2019, newspapers reached 43 percent of Canadians between the ages of 18 and 24 years every week, down from 48 percent in the previous year. Even among adults aged over 55, who are generally more inclined to consume traditional media than their younger counterparts, newspaper reach has dropped by 20 percent since 2014.
Weekly reach of newspapers in Canada from 2014 to 2019, by age group
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IAB Canada. (January 14, 2020). Weekly reach of newspapers in Canada from 2014 to 2019, by age group [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. "Weekly reach of newspapers in Canada from 2014 to 2019, by age group." Chart. January 14, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. (2020). Weekly reach of newspapers in Canada from 2014 to 2019, by age group. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. "Weekly Reach of Newspapers in Canada from 2014 to 2019, by Age Group." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada, Weekly reach of newspapers in Canada from 2014 to 2019, by age group Statista, https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/ (last visited November 12, 2024)
Weekly reach of newspapers in Canada from 2014 to 2019, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/512482/newspapers-reach-in-canada-by-age/
