In fall 2018, TV reached 94 percent of the French Canadians between the ages of 18 and 24 years every week. Television reach among this age group has been decreasing for several years, possibly due to the increasing appeal and popularity of streaming content on-demand. Meanwhile, penetration among adults aged 55 or above has consistently remained between 99 and 100 percent since 2014.
Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group
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IAB Canada. (January 14, 2020). Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. "Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group." Chart. January 14, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. (2020). Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada. "Weekly Reach of Tv in French Canada in 2014, 2015 and 2018, by Age Group." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/
IAB Canada, Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group Statista, https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/ (last visited October 02, 2024)
Weekly reach of TV in French Canada in 2014, 2015 and 2018, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/512345/tv-reach-in-french-canada-by-age/