This statistic presents the percentage of global internet users who use online reviews for product research as of the third quarter 2017, by age group. During the survey period, it was found that 31 percent of respondents aged 16 to 24 years had used a customer review to research products online.
Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group
Question: Which of the following online sources do you mainly use when you are actively looking for more information about products, brands or services?
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eMarketer. (December 15, 2017). Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. "Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group." Chart. December 15, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. (2017). Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. "Percentage of Global Internet Users Who Use Online Reviews for Brand and Product Research as of 3rd Quarter 2017, by Age Group." Statista, Statista Inc., 15 Dec 2017, https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer, Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group Statista, https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/ (last visited December 21, 2024)
Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group [Graph], eMarketer, December 15, 2017. [Online]. Available: https://www.statista.com/statistics/510532/using-consumer-reviews-for-brand-research-global-age/
