This statistic shows the results of a survey on consumers who were willing to pay a premium for healthier products in the United States in 2015, broken down by age group. Approximately 46.8 percent of the respondents who expressed a significantly or moderately greater willingness to pay for healthier products were 18 to 34 years old.
Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group
* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
** Percentage of respondents who were willing to pay "significantly" or "moderately" more for at least one Health and Wellness attribute.
The original question was posed as follows: “How much more are you willing to pay for a healthier version of a product?”
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Deloitte. (January 25, 2016). Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/
Deloitte. "Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group." Chart. January 25, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/
Deloitte. (2016). Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/
Deloitte. "Consumers Who Were Willing to Pay a Premium for Healthier Products in The United States in 2015, by Age Group." Statista, Statista Inc., 25 Jan 2016, https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/
Deloitte, Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group Statista, https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/ (last visited December 22, 2024)
Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group [Graph], Deloitte, January 25, 2016. [Online]. Available: https://www.statista.com/statistics/510124/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-age/
