According to a June 2021 survey of smartphone users in the United States, the majority of respondents felt that it was fine to receive message notifications a few times per day, while 13 percent felt that receiving notifications for this category once a day would suffice. One in four respondents also deemed appropriate to receive push notifications a few times per day from their news, email, and social media outlets. Additionally, 21 percent of respondents stated that they never wanted to receive notifications for brand promotions on their smartphone.
Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category
Characteristic
A few times per day
Once a day
A few times a week
Once a week
Less often than once a week
Never
Messages
62%
13%
9%
4%
4%
4%
News and Information
41%
27%
13%
3%
4%
7%
Email/Social media alerts
40%
22%
10%
6%
6%
14%
Reminders
23%
32%
14%
8%
6%
11%
Brand promotions
7%
16%
19%
18%
17%
21%
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US adults who own a smartphone and use push notifications
Method of interview
Online survey
Supplementary notes
Original question: Thinking about notifications for [notification type], how often is it appropriate to receive push notifications of that type on your mobile device?
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YouGov. (June 4, 2021). Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. "Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category." Chart. June 4, 2021. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. (2021). Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. "Opinion of Smartphone Users in The United States on The Appropriate Frequency of Push Notifications as of June 2021, by Category." Statista, Statista Inc., 4 Jun 2021, https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov, Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category Statista, https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/ (last visited March 14, 2025)
Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category [Graph], YouGov, June 4, 2021. [Online]. Available: https://www.statista.com/statistics/1243276/us-users-opinion-appropriate-app-notifications/
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