Global search advertising spending was forecast to reach 330 billion U.S. dollars in 2024. Retail media was projected to account for roughly 126 billion dollars and traditional search for 204 billion.
Search advertising spending worldwide in 2024, by type
(in billion U.S. dollars)
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Branding in Asia Magazine. (June 17, 2024). Search advertising spending worldwide in 2024, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/508060/search-spending-type-worldwide/
Branding in Asia Magazine. "Search advertising spending worldwide in 2024, by type (in billion U.S. dollars)." Chart. June 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/508060/search-spending-type-worldwide/
Branding in Asia Magazine. (2024). Search advertising spending worldwide in 2024, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/508060/search-spending-type-worldwide/
Branding in Asia Magazine. "Search Advertising Spending Worldwide in 2024, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/508060/search-spending-type-worldwide/
Branding in Asia Magazine, Search advertising spending worldwide in 2024, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/508060/search-spending-type-worldwide/ (last visited December 22, 2024)
Search advertising spending worldwide in 2024, by type (in billion U.S. dollars) [Graph], Branding in Asia Magazine, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/508060/search-spending-type-worldwide/