Search ad spending worldwide 2024, by type

Published by Statista Research Department, Aug 27, 2024

Global search advertising spending was forecast to reach 330 billion U.S. dollars in 2024. Retail media was projected to account for roughly 126 billion dollars and traditional search for 204 billion.

Search advertising spending worldwide in 2024, by type (in billion U.S. dollars)

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Release date

June 2024

Region

Worldwide

Survey time period

June 2024

Special properties

forecast

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Statistics on " Digital advertising worldwide "

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Other statistics that may interest you Digital advertising worldwide

Overview

8

Regional data

8

Industry data

5

Channel spending

8

Marketer perspective

7

Consumer perspective

6

Further related statistics

4

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Statistics

Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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