In the last reported year, Alphabet's sales and marketing spending amounted to 27.91 billion U.S. dollars, up from 26.56 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to nine percent of Alphabet's revenues in 2022.
Annual global sales and marketing costs of Alphabet from 2013 to 2023
(in million U.S. dollars)
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Alphabet. (January 31, 2024). Annual global sales and marketing costs of Alphabet from 2013 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual global sales and marketing costs of Alphabet from 2013 to 2023 (in million U.S. dollars)." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. (2024). Annual global sales and marketing costs of Alphabet from 2013 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual Global Sales and Marketing Costs of Alphabet from 2013 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet, Annual global sales and marketing costs of Alphabet from 2013 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/507853/alphabet-marketing-spending/ (last visited December 21, 2024)
Annual global sales and marketing costs of Alphabet from 2013 to 2023 (in million U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/507853/alphabet-marketing-spending/
