In 2023, about six in ten UK-based internet users aged 16 to 64 stated they purchase products or services online on a weekly basis. About a fifth of survey respondents in the United Kingdom regularly used online price comparison websites. Grocery shopping was also a popular online activity for Brits.
E-commerce industry revenue projection
The e-commerce industry in the United Kingdom is projected to experience continuous growth, with the revenue forecast to reach 194.1 billion U.S. dollars by 2027. This sustained increase underscores the expanding opportunities within the online market, indicating a promising landscape for businesses and investors looking to capitalize on the growing demand for digital shopping experiences.
Grocery e-commerce preferences
Frozen goods emerged as the most commonly purchased online grocery category in the UK, with 65% of online grocery shoppers opting for these products. Dried staples such as pasta and rice were equally popular in online food shopping. In contrast, British e-shoppers are much less likely to purchase fresh foods online.
Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023
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We Are Social, & Hootsuite, & DataReportal. (February 21, 2024). Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/
We Are Social, und Hootsuite, und DataReportal. "Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023." Chart. February 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/
We Are Social, Hootsuite, DataReportal. (2024). Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/
We Are Social, and Hootsuite, and DataReportal. "Share of Internet Users That Performed The following E-commerce Activities in The United Kingdom (Uk) Each Week as of The Third Quarter of 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/
We Are Social & Hootsuite & DataReportal, Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023 Statista, https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/ (last visited December 30, 2024)
Share of internet users that performed the following e-commerce activities in the United Kingdom (UK) each week as of the third quarter of 2023 [Graph], We Are Social, & Hootsuite, & DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/507430/leading-online-commerce-activities-in-the-united-kingdom-uk-by-category/
