Social media audiences in the United Kingdom (UK) 2023, by age group

As of June 2023, 28 percent of social media users in the United Kingdom (UK) were aged between 30 and 39 years old. Overall, 22 percent of social networks user in the UK belonged to the 18 to 29 year age group. Ipsos data on the share of Facebook use among certain age groups in the UK shows that the group between 25 and 34 years of age has the largest share of use and the group between 45 and 54 has the smallest share. All above 55 years of age were in grouped together distorting the data by bringing too many respondents together. Nonetheless the trend is clear: use among the young but not among the youngest is most common and decreases with the age of the respondents group. When compared to the number of Facebook users per age group in the United States as well as to numbers from the Netherlands similar observations can be made.

Facebook is the leading social network worldwide and holds the highest market share of social networks in the UK. Further information about social media usage in the UK and Facebook can be found in the Dossier: Facebook in the United Kingdom.