Active social media users in the United Kingdom (UK) 2024
The United Kingdom (UK) was home to 56.2 million active social media users as of January 2024. That translated to a social media penetration rate of 82.8 percent of the population of the UK.
Social media around the world
The level of social media penetration in the UK sits above the global average of 62.3 percent, and puts it 22nd overall worldwide. The UAE, Saudi Arabia, and South Korea are the only countries with a social media penetration rate of more than 90 percent, reaching 112.5 percent, 94.3 percent, and 93.4 percent, respectively. By region, social media’s penetration rate is the highest in Northern Europe and Western Europe, while rates are the lowest in Middle Africa.
Facebook’s growth in Asia
Facebook’s growth in Asia provides solid evidence of the region’s importance social media’s growth. The region has displayed some of the strongest growth in the number of Daily Active Users of any global region, reaching 641 million daily active users (DAUs) in the fourth quarter of 2019.
