This statistic displays the findings of two surveys on the leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015. During the survey period in January 2015, it was found that 37 percent of respondents reported that they had not downloaded an app or product as a result of privacy concerns.
Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015
Characteristic
January 2015
December 2015
Have not clicked on an online ad
58%
53%
Withheld personal information they were asked for
53%
46%
Have not downloaded an app/product
37%
31%
Stopped an online transaction before completing it
* Original survey question unknown.
Possible answers changed from the first survey to the second. Source does not provide the number of respondents for either survey.
** Survey date for the first survey: January 9, 2015 to January 14, 2015.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustArc. (February 1, 2016). Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/
TrustArc. "Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015." Chart. February 1, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/
TrustArc. (2016). Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/
TrustArc. "Leading Actions Taken by Consumers Due to Online Privacy Concerns in Great Britain (Gb) in January 2015 and December 2015." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/
TrustArc, Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015 Statista, https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/ (last visited October 02, 2024)
Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015 [Graph], TrustArc, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/507115/leading-actions-taken-due-to-online-privacy-concerns-in-great-britain-gb/
