In the last reported year, Meta's marketing spending amounted to just over 12 billion U.S. dollars, down from 15 billion U.S. dollars in the previous year. The company's marketing and sales expenditure amounted to 9 percent of the company's revenue in 2023.
Annual marketing and sales costs of Meta Platforms from 2010 to 2023
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Meta Platforms. (February 1, 2024). Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars)." Chart. February 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. (2024). Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual Marketing and Sales Costs of Meta Platforms from 2010 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms, Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/506867/facebook-marketing-spending/ (last visited December 21, 2024)
Annual marketing and sales costs of Meta Platforms from 2010 to 2023 (in million U.S. dollars) [Graph], Meta Platforms, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/506867/facebook-marketing-spending/
