Among the presented sectors, email marketing click-to-open rates were highest in publishing, at 8.7 percent. Travel and utlities followed, with eight percent and 7.3 percent, respectively. Click-to-open rate is defined as the share of people who open an email who then click a link within that email.
E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UK DMA. (July 19, 2023). E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/
UK DMA. "E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector." Chart. July 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/
UK DMA. (2023). E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/
UK DMA. "E-mail Marketing Click-to-open Rates (Ctor) in The United Kingdom (Uk) in 2022, by Sector." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/
UK DMA, E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector Statista, https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/ (last visited November 21, 2024)
E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector [Graph], UK DMA, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/
