With 39.5 percent, the finance industry in the United Kingdom (UK) enjoyed the highest open rate of its marketing emails among the sectors presented in 2022. Open rate is defined as the share of emails opened out of the total number of emails delivered.
E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector
Characteristic
Share of opens
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UK DMA. (July 19, 2023). E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/
UK DMA. "E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector." Chart. July 19, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/
UK DMA. (2023). E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/
UK DMA. "E-mail Marketing Open Rates in The United Kingdom (Uk) in 2022, by Sector." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/
UK DMA, E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector Statista, https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/ (last visited August 24, 2024)
E-mail marketing open rates in the United Kingdom (UK) in 2022, by sector [Graph], UK DMA, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/506395/open-rates-by-sector-in-the-uk/