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Online shopping planning behavior in Brazil 2021
Comparing prices on the internet is one of the most common behaviors when planning to shop in Brazil. According to a 2021 survey, Brazilian respondents almost always compared prices online, even when buying at physical stores. This behavior scored an average frequency level of 4.1, where one represents 'never' and 5, 'always'. Giving preference to stores that offer different payment options also scored 4.1, while buying online only when it is cheaper registered a frequency level of 4.