Criteria for attractive bonus and discount programs in Germany 2014

Published by Statista Research Department, Dec 15, 2014
This statistic shows the results of a survey on criteria for attractive bonus and discount programs in Germany in 2014. During the survey period it was found that 37 percent of respondents reported that they would be interested in a customer loyalty card, if it also had a payment function.

What does a discount or bonus program need to make it attractive to you? The bonus program has to...

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Release date

December 2014

Region

Germany

Survey time period

November 24 to December 6, 2015

Number of respondents

1,001 respondents

Age group

16 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

This statistic shows the share of respondents that answered "yes".

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