This statistic displays the findings of a survey on the willingness to pay for online services that were free in exchange for personal data to not be collected by the company providing that service in the United Kingdom (UK) as of February 2015. During a survey period, it was found that 4 percent of respondents reported that they were willing to pay more than ten British pounds for such services.
What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?*
Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q8 What is the maximum that you be willing to pay for an individual online service currently provided for free (e.g. Google, Facebook, Twitter) if it meant your data would not be collected and used by the company providing that service?"
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ComRes. (March 9, 2015). What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/
ComRes. "What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?*." Chart. March 9, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/
ComRes. (2015). What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/
ComRes. "What Is The Maximum That You Are Willing to Pay for Currently Free Online Services in Exchange for Privacy of Your Personal Data?*." Statista, Statista Inc., 9 Mar 2015, https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/
ComRes, What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?* Statista, https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/ (last visited July 22, 2024)
What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?* [Graph], ComRes, March 9, 2015. [Online]. Available: https://www.statista.com/statistics/505007/uk-willigness-to-pay-for-online-services-in-exchange-for-not-collecting-data-2015/
