This statistic displays the findings of a survey on the attitudes towards actions taken with online personal data collected by websites and organizations in the United Kingdom (UK) as of February 2015, by age group. During a survey period, it was found that ten percent of respondents aged between 18 and 34 years considered it acceptable for their online personal data to be stored indefinitely.
Which of the following do you think it is acceptable for a company to do with online personal data?*
Characteristic
18-34
34-54
55+
Use personal data to tailor search results to people's interests
30%
24%
21%
Use personal data to tailor online adverts to people's interests
27%
26%
19%
Share anonymized data with other companies
21%
14%
10%
Combine personal data from different services run by the same company to construct a profile of that user
Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q5 Which of the following, if any, do you think it is acceptable for a company to do with online personal data (e.g. websites visited, products looked at or emails sent)?"
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ComRes. (March 9, 2015). Which of the following do you think it is acceptable for a company to do with online personal data?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/
ComRes. "Which of the following do you think it is acceptable for a company to do with online personal data?*." Chart. March 9, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/
ComRes. (2015). Which of the following do you think it is acceptable for a company to do with online personal data?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/
ComRes. "Which of The following Do You Think It Is Acceptable for a Company to Do with Online Personal Data?*." Statista, Statista Inc., 9 Mar 2015, https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/
ComRes, Which of the following do you think it is acceptable for a company to do with online personal data?* Statista, https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/ (last visited December 22, 2024)
Which of the following do you think it is acceptable for a company to do with online personal data?* [Graph], ComRes, March 9, 2015. [Online]. Available: https://www.statista.com/statistics/504986/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk-by-age-group/
