This statistic displays the findings of a survey on the attitudes towards actions taken with personal data collected online by websites and organizations in the United Kingdom (UK) as of February 2015. During the survey period, it was found that five percent of respondents considered it acceptable for their online personal data to be stored indefinitely.
Which of the following do you think it is acceptable for a company to do with online personal data?*
Characteristic
Share of respondents
Use personal data to tailor search results to people's interests
25%
Use personal data to tailor online adverts to people's interests
24%
Share anonymised data with other companies
15%
Combine personal data from different services run by the same company to construct a profile of that user
Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q5 Which of the following, if any, do you think it is acceptable for a company to do with online personal data (e.g. websites visited, products looked at or emails sent)?"
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ComRes. (March 9, 2015). Which of the following do you think it is acceptable for a company to do with online personal data?* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/
ComRes. "Which of the following do you think it is acceptable for a company to do with online personal data?*." Chart. March 9, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/
ComRes. (2015). Which of the following do you think it is acceptable for a company to do with online personal data?*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/
ComRes. "Which of The following Do You Think It Is Acceptable for a Company to Do with Online Personal Data?*." Statista, Statista Inc., 9 Mar 2015, https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/
ComRes, Which of the following do you think it is acceptable for a company to do with online personal data?* Statista, https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/ (last visited August 24, 2024)
Which of the following do you think it is acceptable for a company to do with online personal data?* [Graph], ComRes, March 9, 2015. [Online]. Available: https://www.statista.com/statistics/504965/attitudes-to-actions-taken-with-collected-personal-data-in-the-uk/
