This statistic displays the findings of a survey on the leading types of personal information that was regarded as acceptable to be collected by organizations or websites in the United Kingdom (UK) as of February 2015, by gender. During the survey period, it was found that 25 percent of male respondents considered a search history as acceptable data to be collected.
Which of the following data is acceptable to be collected by websites or organizations?*
Characteristic
Male
Female
Purchase history (i.e. things bought online)
40%
27%
Browsing history (i.e. websites visited)
28%
25%
Search history (i.e. terms used in internet search engines)
25%
22%
Physical location (e.g. when using a smartphone or tablet)
Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q4 When people are using the internet, their online personal data (e.g. websites visited, products looked at or emails sent) is often gathered by websites and organizations (e.g. the company that runs an internet browser or email system). Which of the following types of personal data, if any, do you think it is acceptable to be collected by websites or organizations?"
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ComRes. (March 9, 2015). Which of the following data is acceptable to be collected by websites or organizations?* [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/
ComRes. "Which of the following data is acceptable to be collected by websites or organizations?*." Chart. March 9, 2015. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/
ComRes. (2015). Which of the following data is acceptable to be collected by websites or organizations?*. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/
ComRes. "Which of The following Data Is Acceptable to Be Collected by Websites or Organizations?*." Statista, Statista Inc., 9 Mar 2015, https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/
ComRes, Which of the following data is acceptable to be collected by websites or organizations?* Statista, https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/ (last visited October 19, 2024)
Which of the following data is acceptable to be collected by websites or organizations?* [Graph], ComRes, March 9, 2015. [Online]. Available: https://www.statista.com/statistics/504959/attitudes-to-online-data-collection-in-the-uk-by-data-type-and-gender/