Likelihood of feature usage on retailers apps in the UK 2015

Distribution of features that were likely to be used by consumers of retailers apps on the Poq platform in the United Kingdom (UK) in 2015

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Source

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Release date

September 2015

Region

United Kingdom

Survey time period

2015

Supplementary notes

Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."
"The feature ‘Push notification’ refers to shoppers entering the app through a push notification."

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