This statistic shows the results of a survey on the most popular shopping locations for clothing in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 6.94 million Germans aged 14 years and older stated that they mainly bought their clothes from online stores.
Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents
Characteristic
Clothing store
Department stores
Online stores
Discounters
Mail order/catalogues
I don't buy my own clothing
Other (e.g. second hand)
Sports stores*
No answer
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology of the study here and in the report.
Figures have been rounded for easier understanding.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents." Chart. November 18, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most Popular Shopping Locations for Clothing in Germany from 2017 to 2020, by Number of Respondents." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents Statista, https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/ (last visited July 23, 2024)
Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/504466/popular-shopping-locations-for-clothing-germany/