Willingness to pay higher prices for green products in Germany 2017-2021

As of 2021, 9,65 million Germans fully agreed that they would be willing to spend more money on an environmentally friendly product, while the number of those who only mostly, somewhat or hardly agreed, perhaps wishing to be certain whether an eco-friendly label was validated, was still higher.

Do no harm

Environmentally friendly, or eco-friendly products are manufactured in a way which doesn’t have a harmful impact on the environment. The range of environmental damage is as extensive as the measures corresponding to its control. Examples include reducing parts of the production process which ultimately contribute to air and water pollution, deforestation and waste. A rising number of German consumers agreed on the importance of buying products from companies that acted socially and ecologically responsible.

Germany still has work to do

Making shopping decisions like those mentioned above is part of a bigger picture that will remain discussed for years to come. While the number of deaths attributable to air pollution has gone down significantly in Germany, these deaths still occur. At the same time, an encouraging trend is growing consumer consciousness in terms of sustainable habits. Based on a survey from 2021, 80 percent of respondents were ready to make changes to their daily behavior in order to contribute to environment protection.