In 2021, 10.7 million Germans aged 14 years and older stated that they fully agreed with the statement "A branded product simply has to be more expensive, the quality is higher too." This statistic presents the results of a survey on quality justifying higher prices for brand products in Germany from 2017 to 2021.
Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "A Branded Product Simply Has to Be More Expensive, The Quality Is Higher Too" in Germany from 2017 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions) Statista, https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/ (last visited November 23, 2024)
Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/504090/quality-justifies-higher-prices-for-branded-products-germany/
