This statistic presents the results of a survey on loyalty towards tried and tested brands in Germany from 2016 to 2020. During the 2020 survey period it was found that roughly 23.3 million Germans aged 14 years and older stated that they fully agreed with the statement "When I like certain brand, I'll buy it again and again."
Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020
(in million persons)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
The figures refer to the following studies: 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
The original German statement was phrased as follows: "Wenn ich mit einer Marke zufrieden bin, bleibe ich auch bei ihr."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons)." Chart. November 18, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "When I like a Certain Brand, I'll Buy It Again and Again" in Germany from 2016 to 2020 (in Million Persons)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) Statista, https://www.statista.com/statistics/503856/product-brand-loyalty-germany/ (last visited November 22, 2024)
Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
