This statistic presents the results of a survey on loyalty towards tried and tested brands in Germany from 2016 to 2020. During the 2020 survey period it was found that roughly 23.3 million Germans aged 14 years and older stated that they fully agreed with the statement "When I like certain brand, I'll buy it again and again."
Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020
(in million persons)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
The figures refer to the following studies: 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
The original German statement was phrased as follows: "Wenn ich mit einer Marke zufrieden bin, bleibe ich auch bei ihr."
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons)." Chart. November 18, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "When I like a Certain Brand, I'll Buy It Again and Again" in Germany from 2016 to 2020 (in Million Persons)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) Statista, https://www.statista.com/statistics/503856/product-brand-loyalty-germany/ (last visited December 22, 2024)
Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2016 to 2020 (in million persons) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/503856/product-brand-loyalty-germany/
