This statistic shows the results of a survey concerning the number of customers of the most popular electronics retailers in Germany from 2018 to 2021. During the 2021 survey period it was found that 21.69 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Media Markt in the previous six months.
Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Electronics Retailers (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) Statista, https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/ (last visited December 22, 2024)
Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
