This statistic presents the results of a survey concerning the number of customers of the most popular shoe stores in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 9.12 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Reno in the previous six months.
Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020
(in millions)
Characteristic
Deichmann
Reno
Zalando
Görtz
Salamander
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
The figures refer to the following studies: 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions)." Chart. November 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Shoe Retailers (Purchase in The Last Six Months) in Germany from 2017 to 2020 (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) Statista, https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/ (last visited July 22, 2024)
Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/