In 2021, 33.5 million people among the German-speaking population aged 14 years and older stated that they had made a purchase at Rossmann in the previous six months. This statistic presents the results of a survey concerning the number of customers of the most popular drugstores in Germany from 2018 to 2021.
Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 22,563 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Drugstores (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) Statista, https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/ (last visited December 21, 2024)
Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/503674/most-popular-drugstores-by-customer-number-germany/
