In 2021, Procter & Gamble was the largest TV advertiser in Germany, having spent 1.72 billion euros. Ferrero and Amazon followed, with roughly 600 million and 326 million, respectively. L`Oréal and Dr. Oetker round up the top five.
Leading TV advertisers in Germany in 2021, by spending
(in million euros)
Characteristic
Gross spending in million euros
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (February 21, 2022). Leading TV advertisers in Germany in 2021, by spending (in million euros) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. "Leading TV advertisers in Germany in 2021, by spending (in million euros)." Chart. February 21, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. (2022). Leading TV advertisers in Germany in 2021, by spending (in million euros). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. "Leading Tv Advertisers in Germany in 2021, by Spending (in Million Euros)." Statista, Statista Inc., 21 Feb 2022, https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen, Leading TV advertisers in Germany in 2021, by spending (in million euros) Statista, https://www.statista.com/statistics/503490/tv-advertisers-germany/ (last visited July 03, 2024)
Leading TV advertisers in Germany in 2021, by spending (in million euros) [Graph], Nielsen, February 21, 2022. [Online]. Available: https://www.statista.com/statistics/503490/tv-advertisers-germany/