Most popular department stores in Germany 2021

This statistic shows the results of a survey concerning the most popular department stores in Germany from 2018 to 2021. During the 2021 survey period it was found that roughly 30.9 percent of the German-speaking population aged 14 years and older stated that they had made a purchase at Galeria Karstadt Kaufhof in the previous six months.

Ranking of the most popular department stores (purchase in the last six months) in Germany from 2018 to 2021

Characteristic	2018	2019	2020	2021
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Not included in 2018.

**First asked in 2016. Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following department stores did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Kaufhäuser/Warenhäuser haben Sie persönlich in den letzten sechs Monaten eingekauft?")