Most popular DIY retailers in Germany 2021

OBI, Bauhaus and Toom Baumarkt were the most popular DIY and home improvement stores in Germany as of 2021. Around 27 percent of the population had shopped at OBI. All three companies are successful on a national level. Obi and Bauhaus also have branches in other European countries. Bauhaus traces its roots back to Switzerland.

House and home

The three DIY and home improvement market leaders constantly rank at the top in various assessments among private customers and industry professionals alike. In fact, it’s a fairly typical conversation topic among the population, which store, or which brand one prefers. Most recently, OBI outstripped the two other runner ups by far in terms of customers, recording around 19 million in 2021. Contributing factors include store numbers and availability, prices and variety and, of course, customer service. The German population generally enjoys home improvement and DIY activities.

If you want something done

The German DIY segment in particular is experiencing growth. Interest in spending leisure time on DIY activitieshas been stable year-on-year, and revenues from selling DIY products online have increased. Both were fueled by the coronavirus (COVID-19) pandemic and its subsequent restrictions.

Ranking of the most popular DIY and home improvement stores (purchase in the last six months) in Germany from 2018 to 2021

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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

¹ Not surveyed in 2021.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 22,563 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

You can find more information on the methodology of the study here and in the report.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following DIY/home improvement stores did you personally make a purchase in the last six months?"