This ranking shows the results of a survey concerning the most popular shoe retailers in Germany from 2016 to 2020. During the 2020 survey period it was found that almost 40 percent of the German-speaking population aged 14 years and older stated that they had made a purchase at Deichmann in the last 12 months.
Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020
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Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70,09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology of the study here and in the report.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020." Chart. November 18, 2020. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of The Most Popular Shoe Retailers (Purchase in The Last 12 Months) in Germany from 2016 to 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020 Statista, https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/ (last visited April 02, 2025)
Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/503259/shoe-retail-most-popular-stores-germany/
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