Most popular clothing retailers in Germany 2021

In 2021, C&A was the most popular clothing and textile retailer in Germany, based on purchases made by customers in the last six months at the time of this survey. In fact, 32.4 percent of consumers had shopped at C&A. Other leading retailers in this category were H&M and Peek & Cloppenburg.

Textile manufacturing

The production and sale of clothing is the result of textile manufacturing, which has become an enormous industry in Germany and around the world. Textiles include a variety of products, not just clothing: specific uniforms for certain types of work, sportswear, textiles for home furniture, bedding items. C&A consistently recorded the highest customer numbers in Germany. As most textile retailers, however, they also outsource their production to other countries. The majority of its supplier factories are located in Brazil, China and Bangladesh.

Buying clothes

In the last decade, German household spending on clothing has steadily increased. For 2022, revenue for the textile and clothing industry in Germany was forecast to amount to 13 billion euros.

Ranking of the most popular clothing and textile retailers (purchase in the last six months) in Germany from 2018 to 2021

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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons
2021: 22,563 respondents, projected base of 70.54 Mio. Personen

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

You can find more information on the methodology of the study here and in the report.

The question was phrased by the source as follows: "At which of the following clothing retailers did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Bekleidungsgeschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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