Leading radio formats of U.S. Millennials 2018
The leading radio format among Millennials (aged 18 to 34) in the United States as of fall 2018 was country, followed closely by pop contemporary hit radio. These categories were the most popular radio formats during any 15-minute period throughout the day, with pop contemporary hit radio programming receiving the attention of 12.9 percent of the Millennial radio audience, and 15.1 percent tuning into country stations.
