In 2021, desktop was expected to account for 10.3 percent of programmatic video advertising spending in the United States. In the following year, the share was forecast to decrease to nine percent. The remaining 90 percent are split between mobile and connected TV.
Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022
(in billion U.S. dollars)
Characteristic
Share
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PubMatic. (August 15, 2020). Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. "Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. (2020). Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. "Share of Desktop in Programmatic Digital Video Advertising Spending in The United States from 2019 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic, Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/ (last visited September 01, 2024)
Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/